Updated: Mar 3
Since the project kicked-off at the beginning of November, we’ve hit the ground running mobilizing, opening up communications, researching, and designing the process. We’ve launched this project website, which will be the center of communication for the project. If you haven’t already done so, please go to the homepage and subscribe to our mailing list. This is the best way to stay informed with monthly updates as well as notifications of surveys, meeting dates, and posting new content.
Throughout the month we’ve been reaching out to community organizations, market vendors, and market merchants to introduce ourselves, explain the project, and open up communication. If you are in a leadership position of a community organization that we missed, please email us at firstname.lastname@example.org.
We’ve set up site visits at Reading Terminal Market in Philadelphia, Lancaster Central Market in Lancaster PA, West Side Market in Cleveland, and Findlay Market in Cincinnati. We’ve created a standardized survey that will help us to compare apples to apples when putting together the case studies. This process will help us to identify ideas that have been successful at other markets as well as similar challenges that other markets face. We will be able to identify Eastern Market on the spectrum of public markets.
Using consumer spending data, we’re able to better understand potential areas of expanding the product mix. Using Google search data, we’ve identified temporal trends in consumer traffic for Eastern Market and other nearby food retailers. This will help us to identify data-driven improvements in marketing and operations.
Working with the Consensus Building Institute, we've built a community and stakeholder engagement plan that has been posted here. The process was crafted from CBI’s extensive experience in community engagement and consensus building. The plan seeks to involve as many people as possible in the process through a mix of in-person meetings as well as online engagement through surveys and other interactive techniques.
In December we will continue our outreach and research efforts and we will conduct our public market case studies.